Introduction

Adlive is a technology solution provider and our business model is based on licence fees paid by our customers and not on media fees. We take no commission on the media spend.

To date, our focus has been on agencies for the automated guaranteed channel that is offered on the V1 of our platform (video demo). Our platform includes a workflow tool that helps agencies streamline their operations and campaign management as well as a publishers marketplace with direct server-to-server integration. As a technology provider for agencies, we integrate publishers in the onboarding setup for each agency.

We have been in business in Africa and the middle-east for more than 2 years and we realized there was a significant amount of publishers connected to our platform for which we drive direct campaigns from media agencies and we were not monetizing this users at all.

This is why we launched the development of the V2 of our platform which includes a header bidding server. Adlive Transparent Bidding Server is the first fully transparent and independent server-side header bidding solution that allows publishers to simultaneously offer their advertising inventory to an unlimited number of partners.

 Again, we keep consistent with our business model as we don't charge any media fees (only technology licence fees to publishers). Thanks to this new product, the founder of Adlive, was unanimously voted « Entrepreneur Endeavor » by the jury at the 71st International Selection Panel held in London in 2017. Endeavor’s mission is to select, mentor and accelerate the best High-Impact Entrepreneurs around the world.